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Salesforce signed a definitive agreement to acquire Cresta, a voice-first operating system for customer experience. The stated rationale is to combine Salesforce's customer context and workflows with Cresta's voice agents and conversation intelligence, allowing customer conversations to be connected through Service Cloud to outcomes including resolution, retention and revenue. The transaction is expected to close in the first quarter of fiscal year 2028, subject to customary closing conditions and required regul...
Salesforce has signed a definitive agreement to acquire Rune Technologies, a leading edge-native technology provider delivering logistics and sustainment solutions for the U.S. military and allied nations. The acquisition would be Salesforce's most significant national security-focused acquisition, broadening its Missionforce portfolio with purpose-built super intelligence capabilities for frontline logistics. The transaction is expected to close in Q4 of Salesforce's fiscal year 2027, subject to customary closi...
Salesforce (NYSE: CRM) has signed a definitive agreement to acquire Braze (NASDAQ: BRZE), a customer engagement platform, for approximately $5.66 billion in enterprise value, with Braze Class A holders receiving $47.50 in cash per share. The transaction is expected to close in Salesforce's fiscal year 2028 and is subject to customary closing conditions, including approval by Braze's shareholders and required regulatory approvals. Salesforce stated there is no anticipated change to its FY27 guidance, it has not g...
Salesforce announced a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value, with holders of Braze Class A common stock to receive $47.50 in cash per share. The transaction is expected to close in Salesforce's fiscal year 2028, subject to customary closing conditions, including approval by Braze's shareholders and required regulatory approvals. Salesforce stated there is no anticipated change to its FY27 guidance and that it has not guided FY28, with no update to long-term ta...
Salesforce announced it has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that uses machine learning to monitor business performance, explain changes in key metrics, and surface improvement opportunities. Following the close, Loops's technology and team will be integrated into Tableau to advance Salesforce's agentic analytics strategy. The transaction is expected to close in early November of Salesforce's fiscal year 2027, subject to customary closing conditions. No transaction...
Salesforce announced on September 29, 2026 that it has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. The acquisition is intended to expand Salesforce's customer and user understanding capabilities, complementing Marketing Cloud, Service Cloud, and its broader AI portfolio. The transaction is expected to close in the fourth quarter of Salesforce's fiscal year 2027, subject to customary closing conditions, including the receipt of required regu...
Salesforce published a recap of its Dreamforce 2026 conference highlighting product and strategy announcements rather than financial results. Key disclosures include the AIforce platform opening Salesforce capabilities to any AI interface, the new Koa CRM reasoning model co-developed with NVIDIA on the Nemotron 3 Super architecture, an Enterprise AI Harness framework, and customer ROI examples from Fulton Bank and Southwest Airlines. The article does not contain reported revenue, EPS, margin, cash-flow, or forma...
Salesforce marked the one-year anniversary of Missionforce, its agentic platform for government, reporting that its defense sector business is growing 80% year over year and that the public sector has become the company's fastest-growing industry business at scale. The announcement highlights a 10-year, $5.6 billion-ceiling U.S. Army IDIQ contract, deployments at the Army HRC, Air Force 441st VSCOS, U.S. Department of Transportation, and TSA, and a new collaboration with OpenAI to support Missionforce workloads.
Salesforce unveiled AIforce at Dreamforce on September 15, 2026, describing it as a live interface layer that brings the full Salesforce platform—data, workflows, business logic, permissions, and governance—to any AI interface including Claude, Slack, and Lightning. AIforce launches with three components: Claudeforce (an extension of the Salesforce-Anthropic partnership including Salesforce in Claude with 37 prebuilt sales skills), Slackforce (integrations within Slack such as Slackforce Surfaces, Slackbot, Slac...
Salesforce announced it has completed its acquisition of Fin (formerly Intercom), an industry-leading customer agent company. The transaction brings Fin's customer agent platform, proprietary AI models trained for customer experience, technical AI team, and an installed base of more than 30,000 companies into Salesforce, where Fin will operate as part of Salesforce's AI Labs. The press release does not disclose the transaction value, Fin's revenue, or any financial impact on Salesforce.
Salesforce announced new Core, Advanced, and Max editions for Agentforce Sales, Agentforce Service, and Agentforce Industries that bundle Slack, Tableau Next, the Premier Success Plan, enterprise-grade security, and out-of-the-box AI into a single purchase. The Max edition is priced at $550 per user/month with no price change versus the prior Agentforce 1 Edition, while new pricing of $195 (Core) and $395 (Advanced) per user/month is being introduced. Existing Agentforce 1 Edition customers can upgrade to the Ma...