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Salesforce to acquire Braze for approximately $5.66B in enterprise value

Salesforce (NYSE: CRM) has signed a definitive agreement to acquire Braze (NASDAQ: BRZE), a customer engagement platform, for approximately $5.66 billion in enterprise value, with Braze Class A holders receiving $47.50 in cash per share. The transaction is expected to close in Salesforce's fiscal year 2028 and is subject to customary closing conditions, including approval by Braze's shareholders and required regulatory approvals. Salesforce stated there is no anticipated change to its FY27 guidance, it has not g...

Published October 20, 2026 at 9:36 AM EDTSalesforce, Inc.SEC filing
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Guidance updates

Salesforce FY27 guidanceFY2027
No anticipated change to FY27 guidancePrior Not disclosed in this filing | maintained
Salesforce FY28 guidanceFY2028
Salesforce has not guided FY28Prior Not disclosed | maintained
Salesforce long-term targetsLong-term
No change to FY30 framework at this timePrior Not disclosed | maintained

Key takeaways

  • Deal economics: Approximately $5.66B enterprise value; $47.50 cash per Braze Class A share.

  • Target: Braze (NASDAQ: BRZE), a cloud-native, event-streaming customer engagement platform serving approximately 2,770 customers including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo.

  • Strategic rationale: Complements Salesforce Marketing Cloud with real-time, cross-channel personalization and AI decisioning; intended to strengthen Customer 360 alongside Data 360, Agentforce, and SIForce.

  • Timing: Expected to close in Salesforce's fiscal year 2028; subject to Braze shareholder approval and regulatory approvals.

  • Funding: Expected to be funded with cash; Salesforce stated no anticipated change to FY27 guidance and no update to long-term targets.

  • Financial impact: Salesforce management indicated growth accretion balanced by near-term profitability dilution.

  • Advisors: J.P. Morgan Securities LLC is exclusive financial advisor to Salesforce, with Wachtell, Lipton, Rosen & Katz and Covington & Burling LLP as legal counsel; Qatalyst Partners is exclusive financial advisor to Braze, with Davis Polk & Wardwell LLP as legal counsel.

Primary source

TickerStar generated this brief from an official company, investor-relations, earnings-call, or regulatory source. Review the primary material before making an investment decision.

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