Salesforce Signs Definitive Agreement to Acquire Loops
Salesforce announced it has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that uses machine learning to monitor business performance, explain changes in key metrics, and surface improvement opportunities. Following the close, Loops's technology and team will be integrated into Tableau to advance Salesforce's agentic analytics strategy. The transaction is expected to close in early November of Salesforce's fiscal year 2027, subject to customary closing conditions. No transaction...
Key takeaways
Salesforce signed a definitive agreement to acquire Loops, an AI-powered analytics platform.
Loops uses machine learning models to explain why key metrics change and surface opportunities to improve.
Loops has headless, agentic capabilities that can be triggered from Slack and email to monitor KPIs, identify trends and anomalies, and surface drivers of change.
Following the close, Loops's technology and specialized talent will be integrated into Tableau.
The acquisition is intended to advance Salesforce's agentic analytics strategy by moving customers from insight to action in the flow of work.
Mark Recher, EVP & GM of Tableau, and Tom Laufer, CEO and Co-Founder of Loops, were quoted in the announcement.
The transaction is expected to close in early November of Salesforce's fiscal year 2027, subject to customary closing conditions.
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