Salesforce Signs Definitive Agreement to Acquire Listen Labs
Salesforce announced on September 29, 2026 that it has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. The acquisition is intended to expand Salesforce's customer and user understanding capabilities, complementing Marketing Cloud, Service Cloud, and its broader AI portfolio. The transaction is expected to close in the fourth quarter of Salesforce's fiscal year 2027, subject to customary closing conditions, including the receipt of required regu...
Key takeaways
Salesforce signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform.
Listen Labs' AI agents design studies, recruit participants from a global network of more than 50 million, conduct research in over 120 languages, and synthesize findings.
The acquisition is intended to complement Marketing Cloud, Service Cloud, and Salesforce's broader AI portfolio.
The transaction is expected to close in Q4 of Salesforce's fiscal year 2027.
Closing is subject to customary conditions, including required regulatory clearance.
Transaction value, financial terms, and advisors were not disclosed in the announcement.
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