Salesforce Signs Definitive Agreement to Acquire Braze for Approximately $5.66 Billion
Salesforce announced a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value, with holders of Braze Class A common stock to receive $47.50 in cash per share. The transaction is expected to close in Salesforce's fiscal year 2028, subject to customary closing conditions, including approval by Braze's shareholders and required regulatory approvals. Salesforce stated there is no anticipated change to its FY27 guidance and that it has not guided FY28, with no update to long-term ta...
Key takeaways
Salesforce to acquire Braze for approximately $5.66 billion in enterprise value, expected to close in Salesforce's fiscal year 2028
No anticipated change to Salesforce's FY27 guidance; FY28 not yet guided and no update to long-term targets at this time
Cash consideration of $47.50 per Braze Class A common share
Strategic rationale is to advance Salesforce's Customer 360 vision with real-time, AI-powered engagement across Data 360, Customer 360, Agentforce, and SIForce layers
Transaction subject to customary closing conditions including Braze shareholder approval and required regulatory approvals
J.P. Morgan Securities LLC is exclusive financial advisor to Salesforce; Qatalyst Partners is exclusive financial advisor to Braze
Braze serves approximately 2,770 customers, which Salesforce expects to expand via its global ecosystem
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